How well can govt's dark pattern rules curb customer manipulation online?

Some consumers say online booking, especially for travel and stay, can sometimes appear to be a creature that is alive and responding to the buyer’s eagerness or desperation. You might have experienced it yourself.

Like that time you were planning to go on a vacation with your family. You looked for tickets on a travel website and it showed a particular price. But, within minutes, the price increased.

That was the result of what is called “dark pattern” practices, which manipulate people into making a purchase they either did not intend to make or did not want to make it in the