 "Jaguar Land Rover")
Jaguar Land Rover (JLR) lags its peers in the electric vehicle (EV) race, but is now determined to catch up. The company has embarked on an ambitious journey to become an ‘electric-first’ luxury carmaker by 2030.
Its peers Volvo and Audi are eyeing 100 per cent battery electric vehicles (BEV) by 2030 and 2033, respectively, while BMW and Mercedes are eyeing 50 per cent BEV by 2030.
Analysts at Ventura Securities said JLR is targeting 60 per cent BEV sales by 2030 and 100 per cent by 2036 (see chart).
On Wednesday, April 19, JLR announced a plan to invest
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