JSW MG surges in sales: Is this the disruption electric car market needs?

JSW MG was the second largest electric car company in India in October, with its three models selling 4,878 units. Tata Motors was just a shade ahead with 5,067 units sold of its six models

In September, JSW MG Motor India, the newly minted joint venture between SAIC Motor, which is present in 100 countries, and Indian conglomerate JSW Group, launched the Windsor, an electric car that introduced battery as a service (BaaS). This reduced the upfront price of the vehicle to just under Rs 10 lakh and, in the process, sought to address the price hurdle, which impedes electric car adoption in the country. 

Under BaaS, the customer does not own the battery and therefore does not pay its price while buying the car. Instead, she pays an average of Rs 3.5 a kilometre