Mahindra Holidays looks to take on titans with new resort venture

Plans to launch a new resort brand to tap into the growing number of travellers in the country

Mahindra Holidays & Resorts India, the country’s largest timeshare company, is planning to launch a new resort brand to tap into the growing number of travellers in the country.

The new resort brand, which will be launched shortly, will compete with established chains by selling rooms on a per-night basis.

The company aims to double its room inventory to 10,000 rooms by 2030.

“We are planning to launch the new resort brand with properties next to our existing resorts. The new resort brand would help us showcase our properties to new customers and facilitate on-site sales to acquire new timeshare