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MRF to Meta: Brands bowl cricket fans over with ads, watchdog on its toes

Leading labels from diverse industries such as Coca-Cola, MRF, Royal Stag, Meta and Booking.com are running ad and marketing campaigns with catchy phrases

Virat Kohli 84 and KL Rahul unbeaten 97 starred as India chased down 200 to beat Australia by six wickets in the ICC World Cup 2023. Photo: BCCI

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India began its World Cup campaign with a six-wicket win over Australia in Chennai on Sunday. India chased a target of 200 runs in 41.2 overs

Anushka Bhardwaj New Delhi

6 min read Last Updated : Oct 08 2023 | 10:50 PM IST

As the 50-over world cup returns to India — cricket’s commercial capital — after 12 years, brands have already hit the ball out of the park with creative campaigns. The sweep of advertising across channels, with a thrust on digital, has also kept the regulator on its toes.

Leading labels from diverse industries such as Coca-Cola, MRF, Royal Stag, Meta and Booking.com are running ad and marketing campaigns with catchy phrases, trends, and multiple offers to grab the attention of cricket enthusiasts.

While campaigns featuring celebrities and cricketing icons such as Thums Up’s “Thums Up Utha. India India Macha”, Panasonic’s

Topics : Cricket Commercialisation Brands advertising Advertising strategy MRF World Cup ICC ODI World Cup 2023

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