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Nivea India appoints Geetika Mehta as its new managing director

Mehta's last stint was at Hershey India for 2.5 years as managing director, and prior to that, she was at the country's largest FMCG firm, Hindustan Unilever, for 18 years

Geetika Mehta

Geetika Mehta

Sharleen Dsouza Mumbai

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Nivea India has appointed Geetika Mehta managing director (MD). With this, she joins the growing list of women heading fast-moving consumer goods (FMCG) companies.

Mehta’s previous stint was at Hershey India for two and a half years as MD, and before that she was at the country’s largest FMCG firm, Hindustan Unilever, for 18 years.

“Geetika, with a distinguished career in the FMCG sector, has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil, and South Africa. Her extensive experience and strategic vision align seamlessly with Nivea India’s objective of providing consumers with superior product quality in line with its care proposition,” Nivea India said in its release.
 

Before Mehta, Neil George headed Nivea India.

The release said Mehta had held key leadership positions, managing cross-functional teams and contributing significantly to the success and profitability of the brands she has been associated with.

“… As we navigate the ever evolving skincare landscape, my focus will be on driving innovation, enhancing customer experience, and further solidifying Nivea’s position as the skincare brand of choice for millions of Indians,” Mehta was quoted as saying in the release.

Other women who hold leadership positions at FMCG companies include Prabha Narasimhan, MD and chief executive officer (CEO) of Colgate Palmolive (India), who joined the oral care major in 2022.

M R Jyothy was appointed MD of Jyothy Labs in 2020.

At Parle Agro, the Chauhan sisters are helming the company. Schauna Chauhan is CEO and Nadia Chauhan is joint managing director and chief marketing officer.

Nisaba Godrej from the Godrej family is chairperson of Godrej Consumer Products.

Other women who have held leadership positions include Prabha Parameswaran, MD in 2012-14 at Colgate Palmolive (India).

Vinita Bali joined Britannia Industries in 2006 and was with the company for nine years.

Sangeeta Pendurkar was MD at Kellogg India and quit in 2017.

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First Published: Jan 02 2024 | 9:11 PM IST

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