Ola Electric on Thursday announced its entry into the electric motorcycle market with the launch of the Roadster series comprising three variants — Roadster, RoadsterX, and Roadster Pro.
The e-bikes, priced between Rs 74,999 and Rs 249,999, were unveiled by Founder and Chief Executive Officer Bhavish Aggarwal during the company’s annual launch event, Sankalp 2024, held at its Future Factory in Krishnagiri, Tamil Nadu.
The Roadster and RoadsterX will hit the market in January 2025, while Roadster Pro will be available by Diwali next year. Aggarwal also hinted at the launch of two more motorcycle models, the Sportster and Arrowhead, in the near future.
“Today, two-thirds of India’s two-wheeler market consists of motorcycles, and with Ola’s entry into this segment, electric vehicle (EV) penetration is poised to further accelerate in the Indian two-wheeler segment,” said Aggarwal at the launch.
While Ola Electric is not the first player in the electric motorcycle segment, the pricing of its new e-bikes is competitive. Electric motorbikes in India currently range from Rs 110,000 to Rs 399,000.
According to Bikedekho.com, there are around 40 players in the electric motorbike segment, but only a few, such as Revolt, Ultraviolette, Tork, Oben, Matter, and Power EV, are focused solely on motorbikes.
Other companies, such as Komaki, Okaya, Matter, Kabira Mobility, Power EV, Odyssey, MX Moto, Automobile, One Electric, Orxa, Srivaru Motors, Joy e-bike, ADMS, and Pure EV sell both scooters and motorbikes.
More From This Section
Revolt and Tork lead in sales, with 4,893 and 936 units sold, respectively, as on August 15, according to Vahan data from the Ministry of Road Transport and Highways.
Ola’s Roadster series features a peak motor output of 11 kW, with the RoadsterX emerging as the fastest electric motorcycle in its segment. The RoadsterX can accelerate from 0-40 kmph in 2.8 seconds (for the 4.5 kWh variant). The company said with the upcoming MoveOS 5 software update, the Roadster Pro will also gain features like three-step traction control, anti-wheelie, geofencing, and ADAS.
“We’ve already succeeded in accelerating EV adoption in the scooter segment, and with our futuristic portfolio, we are now focused on supercharging EV penetration through our motorcycles. Couple with the integration of our cells into our vehicles
starting early next year, we are determined to chart a new course for mass EV adoption across India,” said Aggarwal.
starting early next year, we are determined to chart a new course for mass EV adoption across India,” said Aggarwal.
The company plans to integrate its own battery cells into its vehicles starting April next year. At Sankalp 2024, Ola Electric also showcased the Bharat 4680 cell and battery packs, MoveOS 5, and the new Gen-3 platform.
The Bharat 4680 cell is currently under trial production at Ola’s Gigafactory, and the MoveOS 5, the fifth version of its OS in three years, is set to launch by Diwali this year.
Ola plans to expand its two-wheeler lineup with upcoming e-bike models like the Sportster, Cruiser, and Adventure set for launch in the coming years.