Setting the pace: Ola Electric sees momentum continuing after record March

Ola's CMO, Anshul Khandelwal, also pointed out that there have been fundamental changes in the buying patterns of customers - for instance, more women are now buying electric vehicles than earlier

Led by Ola Electric, which registered an industry record of 53,186 vehicles in March, electric two-wheeler (e2W) penetration hit a record at 8.91 per cent — the highest ever for a month (based on Vahan data).

The company’s Chief Marketing Officer Anshul Khandelwal says that they see the momentum continuing in 2024-25 as they now have e2ws that will be delivered from April, focused on the affordable mass market, thus covering the entire price spectrum for customers.

When asked whether the March numbers were an