Rasna expects double-digit growth in volume this summer season

This surge, from the 2018-2019 period, is set to come from semi-urban, rural areas

Rasna, which is known for its beverage concentrate, expects a double-digit growth in volume this summer over 2018-2019, and so, the company’s factories are running at full capacity.

The beverage major is also cashing in on the Ramadan demand.

“All our factories are running at full capacity and the problem I am facing is not being able to produce three-four stock-keeping units. This is due to the high demand,” Piruz Khambatta, chairman of Rasna, told Business Standard.

Khambatta also said that the company is seeing higher value growth than volume.

He added that demand is higher from tier 3 cities