Reliance Consumer Products strengthens its bottling play for Campa

Brings in Vinayak Beverages and Jallan as packaging partners; more tie-ups in the works

Reliance Consumer Products is looking to boost its packaging capacity and has brought in Vinayak Beverages and Jallan Food and Beverages as packaging partners for its carbonated drink Campa, according to a person in the know.

It has also recently signed Ceylon Beverage International as packaging partner for Campa. Ceylon Beverage belongs to former cricketer Muttiah Muralitharan. Reliance Consumer Products has entered this strategic partnership as it is looking to package its drinks in cans. The Sri Lanka-based company is also looking to set up manufacturing facilities there and may eventually sell its own beverage brands in the country through