Reliance Consumer Products to focus on expanding distribution reach

After launching a slew of products, Reliance Consumer Products is now focusing on expanding and strengthening its supply chain across the country before entering other categories, according to a source in the know. 

The company will set up a separate supply chain for its carbonated drinks business, Campa Cola, as it will require cold storage as well.

It has tied up with Bovonto Soft Drinks to make Campa Cola but will also use its supply chain to distribute its drinks in South India. 

The source, however, did not elaborate on the number of its current retail reach in the country. 

After announcing its entry