Business Standard

Wednesday, December 25, 2024 | 10:36 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

Som Distilleries to invest at least Rs 1,000 crore in three years: CMD

Arora talks about the market trends and robust growth trajectory

JK Arora, CMD, Som Distilleries
Premium

JK Arora, CMD, Som Distilleries

Aneeka Chatterjee Bengaluru

Listen to This Article

Consumer preferences are undergoing a significant shift, driven by rising disposable incomes and a penchant for experimentation, particularly in the beverage sector. Som Distilleries and Breweries Ltd has seen a surge in demand for premiumisation, especially in Indian single malt whisky. As the company gears up for expansion and introduction of new offerings, JK Arora, chairman and managing director of the alcobev company, talks about the market trends and robust growth trajectory in a video interview with Aneeka Chatterjee. Edited excerpts:

How do you see the shift in consumer preferences?
 
The shift in consumer preference is primarily there

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in