Online food delivery majors Swiggy and Zomato may not immediately give in to the price war waged by ONDC, say experts.
“Companies such as Swiggy and Zomato are in a wait-and-watch mode, and may not reduce the prices in the immediate future as a knee-jerk reaction,” said a person familiar with the strategy of Swiggy and Zomato. However, these firms may partner with ONDC in the coming weeks, like Paytm and PhonePe, the person said.
ONDC doesn’t have an app and allows users to buy food from restaurants via buyer apps, such as Paytm and Magicpin. While users can buy