Tiruppur's sustainable fashion materials gain traction in global market

Seeing interest from Primark, Marks & Spencer, Tesco, Decathlon

‘Made from recycled materials’ is a tag that’s hard to miss in branded stores while shopping for anything from apparel to accessories. As recycled fashion moves from being niche to mainstream in India, the country’s largest textile industrial cluster Tiruppur is upping its game in that space.

Taking a cue from international brands, companies in Tiruppur are targeting as much as 30 per cent of their business to come from recycling sources within a few years. Having started out on sustainable fashion recently by manufacturing garments using recycled fabrics and polyethylene terephthalate (PET) bottles, Tiruppur is already seeing interest from European