Amazon top seller RattanIndia Enterprises to launch private labels

Its unit, Neobrands, will be scaled up as a house of brands

Marking a significant change to the way selling is done on Amazon.in, RattanIndia Enterprises will launch a raft of private labels that will retail on the e-commerce platform as direct-to-consumer offerings. Cocoblu Retail, RattanIndia’s fully-owned subsidiary, has emerged this year as one of the largest sellers on Amazon India, having taken a large chunk of the business that used to be with Cloudtail.

Private labels are brands owned by a retailer that does not make the goods, but gets them made through a manufacturer under its label.

Cloudtail, Amazon’s joint venture with N R Narayana Murthy’s Catamaran Advisors, was a