Business Standard

Will India be an all-electric or a hybrid market for Toyota Motor?

Green mobility drives Toyota's India plans: With 10 pure electric cars planned by 2026 in its global portfolio, the world's largest car maker hopes to move beyond its SUV mainstays in the country

Toyota
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Pavan Lall Mumbai
Given that Toyota Motor Corporation has been the world’s largest car-maker by volume for the past three years consecutively, it's no surprise that the company was also one of the first to launch hybrid and electric cars such as the Toyota Prius (1997) and the Camry Hybrid (2013), both of which are currently sold in India. In that context, while the company has sold over 21 million electrified vehicles worldwide, of which most are hybrids, Toyota Kirloskar Motor, the company’s India subsidiary, is focused on clear products, greener technologies and cars that target segment domination, its leadership said. 

“We aim

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