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About 45% of demand for global brands come from non-metros: Myntra's CPTO

AI and personalised shopping drive Myntra's expansion into new regions

Raghu Krishnananda, chief product and technology officer (CPTO), Myntra
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Raghu Krishnananda, chief product and technology officer (CPTO), Myntra

Peerzada Abrar Bengaluru
Online fashion retailer Myntra is witnessing huge demand for beauty, personal care, and fashion products from Tier 2 and 3 cities and towns and is building various innovations to tap those regions, said Raghu Krishnananda, chief product and technology officer (CPTO), Myntra, in an interview. In 2023, a record number of 75 million new users joined the platform, of which the majority came from non-metros cities. Edited excerpts:

How did the last year turn out for Myntra and how is 2024 shaping up for the firm?

2023 was a milestone year in many ways. We continue to garner customer love

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