iPhone, PS5 fly off shelves: Blinkit's big ticket profitability play

The quick-commerce platform has been experimenting with category expansion ranging from standard fresh food and groceries to high-value retail categories

Gurugram-based gamer Aryan Singh could hardly believe it when his coveted Sony PlayStation 5 (PS5) arrived within just 15 minutes of ordering, along with his groceries. Singh had been making do with his old PS4, before quick-commerce platform Blinkit announced on April 5 that it would now be selling the latest gaming console.   

“I had been looking to buy the PS5 for quite a while. I was ordering groceries on Blinkit when I saw the PS5 and ordered it instantly. It arrived at my doorstep within 15 minutes,” Singh said.

Within a day of its launch, several Blinkit dark