 "Zepto")
Quick commerce firm Zepto has set up a new entity, Zepto Marketplace Private Limited, to simplify its operations ahead of its initial public offering (IPO), sources confirmed the news to Business Standard.
According to media reports, Zepto Marketplace Private Limited was registered on October 22, 2024.
The quick commerce unicorn currently operates under a business-to-business (B2B) model. Founded by Aadit Palicha and Kaivalya Vohra, Kiranakart Technologies-which operates Zepto-sources products directly from brands and sells them to a fixed set of companies, named Geddit Convenience, Drogheria Sellers and Commodum Groceries. These companies, which are Zepto’s licensee firms, further sell the products on the application under a licensing agreement.
On the other hand, Blinkit and Swiggy Instamart have developed a marketplace approach.
Entities like Hands On Trade and 90Minutes Retail function as Blinkit’s intermediaries that procure products from brands and distribute them to B2B wholesalers. These wholesalers, in turn, supply products to business-to-consumer (B2C) sellers listed on the Blinkit platform.
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 "Aadit Palicha")
 "Quick commerce (Q-comm) platforms are bringing upon a rapid change in the behaviours of online shoppers, with 31 per cent of buyers relying on the fast delivery option for grocery needs, according to a new study. online grocery kirana")
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Similarly, Swiggy Instamart employs a comparable structure. Here, companies which function as B2B wholesalers, supply goods to dark store operators. These operators then distribute products to B2C sellers listed on the platform.
In the second half of 2024, Zepto had picked investment banks like Goldman Sachs, Morgan Stanley and Axis Capital as advisors for its IPO. The company is likely to go public in the second half of 2025.
Zepto’s rivals, Blinkit (owned by Zomato) and Instamart (owned by Swiggy), are already listed entities.
Gearing up
> Zepto has created ‘Zepto Marketplace’ for operational simplification
> The quick commerce unicorn currently operates under a business-to-business (B2B) model
> Aims to solidify its position in the quick commerce market, currently holding the second-largest market share
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 "Quick commerce (Q-comm) platforms are bringing upon a rapid change in the behaviours of online shoppers, with 31 per cent of buyers relying on the fast delivery option for grocery needs, according to a new study. online grocery kirana")
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