BASF launches anti-counterfeiting technology for crop protection products in China

In order to find a solution for counterfeiting in the crop protection market, BASF is investing in brand new anti-fake technology. In China, the company has introduced an innovative product label that features an identification system developed by BASF and a local partner in exclusive collaboration. This technology will ensure that farmers in China can buy genuine BASF crop protection products.
 
“Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber,” said Tracy Wu, director business management greater china, BASF Crop Protection.
 
The new technology, which has been developed by experts from BASF and a local labelling company in China, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF has created a special colour pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.
 
The technology has already been incorporated into the BASF Cabrio, Cabrio Top, Merivon and Cantus fungicide product labels since March 2015. Beginning in 2016, it will be incorporated into the labels of other product lines, and the technology will be updated