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Camson Bio inks marketing pact with Zuari Agri Sciences

As per the pact, products manufactured by Camson will be marketed by Zuari under its brand name

Scientists at Camson Bio’s R&D centre

Scientists at Camson Bio’s R&D centre

BS B2B Bureau Bangalore
Camson Bio Technologies Limited, an IPR-driven agri-biotechnology company and a manufacturer of bio-agri inputs, on September 24, 2015 entered into an agreement with Zuari Agri Sciences Ltd, as per which Zuari Agri will market Camson products.
 
“Products manufactured by Camson will be marketed by Zuari under its brand name. The arrangement brings out the best in both companies. While Camson will leverage its technological and R&D firepower, Zuari will use its wide distribution network to market these products and spread the message of zero residue cultivation across all sections of the farming community,” said Camson Bio in a press reease.
   
Zuari Agri Sciences Limited (ZASL), which produces high-yielding hybrid seeds and crop care products, is engaged in research, development, production and marketing of a wide range of seeds for field crops and vegetables, sold under the Jai Kisaan brand name. Zuari Agri has technical collaborations with Institute of Field and Vegetable Crops, Serbia; ICRISAT, Hyderabad and Monsanto. Currently in a growth phase, the company is expanding its product portfolio to include a wide range of bio-agri inputs.
 
Santosh Nair, CEO, Camson Biotechnologies Ltd, commented, “We are excited to engage with team Zuari and we believe that such efforts and partnering together would not only add momentum but also go a long way in propagating the zero residue farming concept in the country.”

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First Published: Sep 25 2015 | 3:30 PM IST

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