Dow Chemical banks on collaborative innovation to drive growth in India

Dow India, the Indian arm of the US-based chemical giant Dow Chemical Company, is looking to drive business in India through collaborative innovation with its customers to meet their specific needs. In an effort to bring its customers across business units together along with the global and local R&D and application development personals, Dow India recently hosted the first chapter/edition of Innovation Day in Mumbai.
 
Highlighting the need for collaborative innovation to harness future opportunities, Vipul Shah, President, CEO and Chairman of Dow India, said, “Our biggest strength in India has been customising global innovations through our application development centres to address the needs of our customers locally. We believe innovation should be all encompassing - in process, product, customer experience and business model. It is the ability to connect science and innovation with the principles of sustainability, that has helped us make this journey from a bulk chemical company to a go-to solution provider and build long term meaningful relationships with our customers in India.”
 
With three application development centers that cater to nine businesses, Dow India is addressing the needs of a rapidly evolving market place along with its customers. Today, the company has about 2000 products that cater to needs of its 3000 customers spread across various industries.
 
Dr Sreeram, Corporate Vice President - R&D, The Dow Chemical Company, USA, said, “Innovation throughout the value chain is a key strategic priority for Dow. Through disciplined project management and financial planning we track milestones, understand opportunities and make decisions that ensure we are investing appropriately to deliver the highest value-add solutions for our customers.”
 
The event was organised to address the rapidly evolving needs of the customers by providing insights into the global advance trends and their orientation in India. “This engagement is likely to see customers and businesses handhold and partner each other further as they step to a more ambitious future,” said Dow in a press release.