Elevance launches first renewable personal care ingredients
Elevance Smooth and Elevance Soft are 100% renewable, plant-based materials
BS B2B Bureau B2B Connect | Woodridge, Illinois, USA
Elevance Smooth CS-110 and Elevance Soft CG-100 are the first ingredients to be introduced in those lines, and are 100% renewable, plant-based materials. The compatibility and performance of the Elevance personal care ingredients allow formulations to be free from PEG, paraben, petrolatum and silicone.
“Elevance innovations are expanding sustainable and renewable product offerings, enabling personal care customers to provide unique products and performance in skin, hair and cosmetic applications to meet changing market trends and needs and improve business results,” said Andy Corr, Senior Vice President, Consumer & Industrial Ingredients.
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Corr added, “Among the ingredients’ many attributes, one of the most important is ease of use in a wide range of formulations. We are looking forward to introducing additions to the Smooth and Soft product lines as well as additional product families of bio-based commercial solutions that provide personal care customers with high-performance products for their skin, hair and cosmetic applications.”
Elevance’s Nobel Prize-winning technology offers major advantages to the market today and the capability to develop additional product lines. For example, the technology offers ingredients and di-functional building blocks that provide unique physical and performance characteristics, enabling drop-in renewable alternatives to existing petroleum-based materials in the market today (eg, alkanes and PAO) and unique performance from new, novel products.
In the personal care space, Elevance’s technology produces ingredients that are consistent with industry trends toward natural, renewable or more sustainable formulations. The technology can use a diversity of renewable oil feedstocks, including palm, mustard, soybean, canola and, when they become commercially available, jatropha or algal oils, to create unique products. Each of these feedstocks can be sourced locally, enabling Elevance and its customers to reduce their carbon footprint across the entire supply chain.
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First Published: Nov 14 2013 | 10:20 AM IST