Novozymes' Household Care business grows 9% in 2013

Novozymes announced that its sales to the household care industry grew by 9% in 2013 and now represent 36% of the company’s turnover. The Household Care business has generally performed very well in recent years, and from 2008 to 2013 the business has grown around 10% per year.
 
“Our growth in household care has been driven by strong demand from customers who are seeking to improve wash performance, enable low-temperature washing and replace traditional chemicals with sustainable enzyme technology,” says Andrew Fordyce, Executive Vice President at Novozymes. “Sales to emerging markets are also a significant growth contributor.”
 
Efficient stain removal and clothes washed clean at low temperatures are some of the benefits of adding enzymes to laundry detergent.
 
Today Novozymes has over 60% of the global market share for laundry detergent enzymes and approximately 300 customers worldwide. Retaining this leadership position requires continuous innovation and growth in both existing and new markets. Part of Novozymes’ strategy is to focus on regional and customised solutions - for example by developing special products for emerging markets. “Novozymes sees great potential in emerging markets where use of enzymes is currently low. India, for instance, is an attractive market for Novozymes given its huge consumer base, and our focus is starting to pay off,” said Fordyce.