Rosier appoints Willy Raymaekers as CEO

Willy Raymaekers has been appointed as new CEO of Rosier SA, owned by Borealis - a leading provider of innovative solutions in the fields of polyolefins, base chemicals and fertilisers. The appointment of Raymaekers, a board representative of reference shareholder Borealis, will deepen the partnership between Borealis and Rosier and represents the first of a range of intended organisational changes and synergies designed to grow the European fertiliser business.
 
Raymaekers said, “The changes in leadership and structure mainly reflect our aim to work more closely together in the areas of production, commercial activities and procurement where Borealis’ scale and network in Europe provide Rosier with a platform for growth.”
 
Rosier, a mineral fertiliser manufacturer with two production facilities in Moustier (Belgium) and Sas van Gent (the Netherlands), was acquired by Borealis from Total in June 2013 and currently holds 77.47% of the shares.
 
“The appointment of Willy Raymaekers as CEO presents an opportunity to build on the existing synergies between Borealis and Rosier. Rosier brought Borealis a solid position in the Benelux fertilizer market, access to overseas export markets and a related overseas sales network and a diversified portfolio of speciality products. The new CEO, and with him the intention to introduce a new organisational structure, is a next step in increasing the cooperation between both companies in order to develop and grow our fertiliser business in Europe,” said Markku Korvenranta, Executive Vice President Base Chemicals.