Shalimar Paints to bank on decorative paints to boost growth

Shalimar Paints Ltd, one of India’s oldest paints brands, is eyeing to corner larger share in the decorative paints market to drive growth in future. Shalimar Paints, known for its focus on the industrial segment, is ramping up operations in decorative paints segment, in which the company has a meagre two per cent pan-India share.
 
Sameer Nagpal, Managing Director and CEO, Shalimar Paints, said, “The company wants to strengthen its position in the consumer segment and to achieve it, we have taken a lot of initiatives. We are going for capacity enhancement of decorative paints and our upcoming plant near Chennai will cater to it.”

ALSO READ: Tier 2 & 3 towns have retained their buoyancy: Sameer Nagpal, Shalimar Paints
 
Shalimar Paints’ new facility is coming up at Gummidipoondi near Chennai at an investment of Rs 72 crore, of which Rs 44 crore will be invested in the first phase. The plant will be commissioned by the last quarter of this fiscal, Nagpal said.
 
After years of neglect, the paints company is rebooting strategies, aiming at better visibility among consumers. “We are on a comeback trail. But unlike our competitors, our focus will be on product rather than on colour and emotion,” said Nagpal. Every 3-4 months, we will launch a new product. We are also strengthening our network with our distributors and painters. Our short-term focus will be to enhance our engagement with the dealers and painters", said Nagpal.