White continues to be most popular global car colour: PPG Industries

PPG Industries, the world’s leading manufacturer of transportation coatings, released on October 24, 2013, its annual automotive colour trend data, which shows that white continues to be the most popular car colour globally based on 2013 automotive build data. According to PPG’s global data, white ranked first (up 3% from last year to 25%) and silver and black tied for second (18% each). These were followed by gray, red, natural hues, blue and green, all of which maintained the same share of popularity as in 2012.
 
In the Asia Pacific region, white remains most popular (26%, up 3% from 2012), followed by silver (20%, down 3% from 2012), black (18%, down 1% from 2012), gray (10%, up 2% from 2012), natural and red (tied with 9% each, down 1% and the same as 2012 respectively), blue (6%, down 1% from 2012), and green and other colours (tied with 1% each).
 
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“While white continues to be the most dominant choice in car colour, we see growth in the variety of whites being offered to consumers. Car manufacturers are seeking ways to create variations of white, silver, black and grey that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminium and hue-shifting pigments help them achieve this,” said Jane E Harrington, PPG Manager, Color Styling, Automotive OEM (original equipment manufacturer) Coatings.