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Eveready Industries forays into air purifiers market

The company plan to target 5-10% of the Indian air purifiers market, estimated at Rs 120 crores

Eveready Appliance
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Eveready Appliance

BS B2B Bureau Kolkata
Eveready Industries India Ltd (EIIL), a leading player in dry cell batteries and flashlights market, has expanded its consumer goods product portfolio with the launch of a range of air purifiers, under its brand of Eveready Appliances.

The range comprises of two models with 7 stage purification and 6 stage purification with built-in humidifier. Both these models are equipped with activated carbon filter, HEPA filter and UV sterilisation for ensuring cleaner air. 

According to research, India is home to ten out of twenty worst air quality cities in the world. Against this backdrop, the Indian air purifiers market, presently estimated at Rs

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