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Godrej Consumer Products: Where science rocks

The company banks on frugal innovation to improve its processes & products, says Dr Wilfried Aulbur

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Godrej Consumer Products

Last Updated : Feb 10 2017 | 3:03 PM IST

India's fast moving consumer goods (FMCG) market amounted to $ 47.3 billion in 2015 and ranked among the top ten consumer markets globally. A CII study projects a market of $ 103.7 billion by 2020 at a CAGR of 17 percent. Even if growth only happens at the historic growth rate of 11 percent, the market size will be $ 79.7 billion in 2020. Either way, it is big.

Godrej Consumer Products Ltd (GCPL) is mainly present in the household and personal care market with a strong focus on hair care, home care and personal care. GCPL is one of

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