How do we define an industry which grew fivefold in the last 6 years and is expected to grow by another 67 percent in the next year? – Booming!
That’s what India’s e-commerce industry is. A December 2015 report by industry body Assocham and business consultancy Deloitte suggests that the Indian e-commerce industry will collect $ 38 billion in revenues in 2016 as compared to $ 3.8 amassed in 2009. The factors that lead to this massive growth are: increasing smartphone penetration, younger generation with lack of time and patience for a shopping mall, evolving consumer experience, exciting discounts, and