Kwality appoints Akshay Kumar as brand ambassador

Kwality Limited, the dairy product manufacturer, has roped in Akshay Kumar as the brand ambassador for the company and its entire range of dairy products. The bollywood superstar comes on board for a period of two years and will endorse all the products under the brand name of Kwality.
 
“The decision to take Akshay on board as the brand ambassador was done after much deliberation. Kwality has been synonymous with health and nutrition. All its product range has been specially created keeping in mind the health of consumers. Akshay Kumar is today the fittest bollywood actor and therefore fits perfectly as the brand ambassador of the company,” said Kwality Ltd in a press statement.
   
The company is on a high growth trajectory and undergoing a major strategic business transformation. “We are delighted to have Akshay as our brand ambassador. We have robust plans for the consumer market and this association will help us draw a lot of strength from his reputation and will bring a direct connect with our target audience,” commented Sanjay Dhingra, managing director, Kwality Limited.
 
Kwality Limited, which manufactures dairy products under its brands like Dairy Best and Kwality, is in the process of launching new value-added products such as flavoured milk, tetra pack milk, cheeses in numerous variants and table butter. With six milk processing units in Uttar Pradesh, Haryana and Rajasthan and its wide distribution network, the company caters to retail customers and supplies dairy products to institutional customers.