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Parag Milk forays into fruit juices market with launch of Slurp

The dairy major aims to expand presence in fruit juices segment, the fast growing beverages category

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Devendra Shah, chairman, Paraj Milk Foods

Last Updated : May 06 2017 | 1:10 PM IST

Paraj Milk Foods Ltd, well-known for its Gowardhan and Go brands of dairy products, has diversified into fruit juice drink segment with the launch of mango-based beverage under the brand Slurp. With the launch of Slurp, made from alphonso mango & milk, the company is aiming to expand its footprint in the beverage category. Initially, Slurp will be available across markets in Mumbai, Delhi, Kanpur and Chennai in 200 ml tetra pack at Rs 20.

"We are very excited to introduce our new brand Slurp in the fruit juice drink segment. This offering from Parag Milk Foods is based on

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