WestCoast launches ready-to-cook Tawa Pizza

WestCoast Fine Foods, the manufacturer and exporter of frozen foods, has launched ready-to-cook Tawa Pizza under its flagship brand Frish. Currently, the pizzas available in the market need to be heated or cooked in a microwave or OTG. For the first time in the country, Frish has launched a frozen pizza that can be simply cooked on a tawa in just 7 minutes. Frish’s Tawa Pizza, launched in two variants, are available at all modern and general trade stores. 

“The current trends that are driving the consumer market for foods are health, indulgence and convenience. As far as urban consumers are concerned, convenience is the most interesting trend to have gained significance. With Frish’s consistent product innovation model, we have been able to bring snack lovers, products that are easy to cook, healthy and taste fantastic. Frish Tawa Pizza will be popular with everyone as a convenient back-up meal, party snack, office food or school tiffin. The biggest advantage is, it can be cooked anywhere on a Tawa in no time,” said Shivam Gupta, director, WestCoast Fine Foods India Pvt Ltd, makers of Frish Tawa Pizza.

The organised pizza market in India is dominated by Dominos, Pizza Hut, Papa John’s with a market size of Rs 3,000-Rs 3,500 crores.