Aurobindo emerges winner to buy US-based Natrol with $132 mn bid
Natrol, which manufactures nutritional supplements, provides Aurobindo with strong brand reputation and presence in a variety of attractive supplement markets
BS B2B Bureau B2B Connect | Mumbai
“Aurobindo believes that Natrol is an excellent strategic fit and provides the right platform for creating a fully-integrated OTC platform in the USA and in other international markets. Natrol, which manufactures and sells nutritional supplements in USA and other international market, provides Aurobindo with strong brand reputation and presence in a variety of attractive supplement markets; proven performance in the mass market, health food and speciality channels; and an effective growth strategy to expand market penetration,” said Aurobindo in a press release.
This acquisition is subject to final approval by the US Court and other statutory approvals as may be required, including any termination of the waiting period or approval under the HSR Act, and closing conditions as per the asset purchase agreement.
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Natrol Inc manufactures and sells quality uncompromised nutritional supplements in the US and select international markets. It offers branded products including vitamins, minerals, and supplements; diet and weight management products; sports nutrition products; products and formulas for hair, skin, and nails.
FOR COMPLETE REPORT READ: Aurobindo wins Natrol bid with $132 million
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First Published: Nov 12 2014 | 5:05 PM IST