Baba Ramdev's Patanjali Ayurved joins hand with Future Group

Yoga guru Baba Ramdev's Patanjali Ayurved and Kishore Biyani-led Future Group have formed a marketing venture to focus on growing the popularity and access for health-positive, ayurvedic FMCG products in India.
 
Patanjali Ayurved offers the entire range of FMCG products in food, staples, nutrition, hair care, skin care, dental care and toiletries. Patanjali Ayurveda, which is considered to be one of the leading ayurvedic product companies, uses indigenous knowledge of herbs and medicines, coupled with technology-led, processing facilities to manufacture these products.
 
Future Group will set up an office for storing the goods of Patanjali Ayurved in Haridwar to market and distribute these products in modern trade through all its food-led formats. The entire range of Patanjali products will be available across Big Bazaar and subsequently through its other chains such as KB’s Aadhaar and Nilgiris in over 245 cities and towns across India.
   
Kishore Biyani, group CEO, Future Group, said, “After ignoring this segment for so long and now seeing Patanjali’s success, almost all multinational FMCG companies are trying to bring in ayurvedic products. We wanted to join our hands with the pioneers and the originators of the idea who made ayurvedic FMCG products accessible for every Bhartiya. Together with Patanjali Ayurved, we feel we can create a strong swadeshi alternative to all daily use goods that we in Bharat use.”