Emami to bank on emerging markets to push growth

As a part of its strategy to focus on emerging markets, Emami is planning to liquidate Emami UK, its UK subsidiary. It is expected the move will be carried out by the end of this year. “It is a strategic move. We are looking to focus more on emerging markets,” said Prashant Goenka, Director, Emami.
 
Director Harsh Agarwal said the financial impact of the move would be negligible on the company’s accounts. For FY14, Emami’s revenue from foreign business stood at Rs 250 crore.
 
The BoroPlus maker is also considering revisiting its plan for the Egypt unit. “Things are stabilising there now; we need to go back to the board room to re-strategise on Egypt,” said N H Bhansali, Chief Executive (Finance Strategy and Business Development), after the company’s annual general meeting in Kolkata on 9 August, 2014.
 
Goenka informed that the focus would be further penetration in existing foreign markets and a firmer foothold in emerging markets.
 
“All focused countries, including Bangladesh, where we have our own plant, performed exceedingly well. Kingdom of Saudi Arabia and Oman in West Asia, Kenya and Uganda in Africa, and Russia were the star performers. All our power brands such as Navratna, Fair and Handsome, BoroPlus and Zandu and Mentho Plus balms were rich contributors to our performance in the international market,” the company said in a statement.
 
For the quarter, Emami reported growth of 16.7% in net profit at Rs 70.81 crore, against Rs 60.67 crore in the year-ago period. Net sales increased 25 per cent to Rs 481.73 crore.
 
“In the first quarter, domestic business grew at a robust pace, with an excellent top line growth of 19.7 per cent, the highest in the last fifteen quarters. Favourable weather and a good summer, coupled with robust performance of the power brands, contributed to the top line growth,” the company said.
 
During the quarter Emami entered the men’s deodorant market with ‘He’; it also acquired sanitary napkin brand She Comfort, estimated at Rs 40-50 crore. The company also launched the ‘7 Oils in One’ hair oil during the quarter.
 
“We have further brand extensions lined for in the next 12-18 months. We are also on the lookout for acquisitions, both domestic and foreign, and will invest further in launches and promotion of brands,” said Agarwal.