HGS Colibrium Inc, a subsidiary of Hinduja Global Solutions Limited (HGS) and the provider of integrated sales and service automation solutions designed specifically for the health insurance industry, has partnered with the US-based Health Alliance Medical Plans to implement Colibrium’s Tuo Marketplace to provide a sales-automation solution for individual and group markets.
Based in Urbana, IL, Health Alliance serves more than 300,000 members in the under 65 and group market segments in downstate Illinois, Iowa, Nebraska and Washington. Tuo Marketplace will replace Health Alliance Medical Plan’s current online enrolment program, and will be leveraged to deliver a superior digital customer experience.
In advance of the next open enrolment period, which begins November 1, HGS Colibrium will deploy Tuo Marketplace for the Health Alliance individual market segment. Tuo Marketplace enables direct-to-consumer health plan shop, compare and enrol capabilities for online sales, and provides brokers and agents with state-of-the-art tools to engage, inform and enroll prospective clients.
