Celanese to focus on engineered materials and EVA polymers at Plastindia

In order to demonstrate the advanced engineered materials driving today’s automotive, medical, industrial and composite innovations, the US-based Celanese Corporation will showcase at Plastindia 2015 - one of Asia's largest plastics trade fairs held in Gandhinagar, Gujarat, from February 5-10 - a product portfolio designed to create customer value, including engineered materials and ethylene vinyl acetate (EVA) polymers.
 
“As customer needs diversify, Celanese is well positioned within India, as well as the greater Asia region, to meet the demanding requirements of consumer and industrial customers. We pride ourselves as a leading strategic business partner and key supplier to the Indian plastics industry. Partnering with Celanese can provide a critical and competitive advantage when bringing new and innovative products and applications to market,” said Belur Krishnamurthy Sethuram, managing director for Celanese Chemicals India.
 
During Plastindia 2015, Celanese will present its broad array of engineered materials and EVA polymers solutions, which include materials for major industries including automotive, medical, industrial and composite goods. “These product solutions have the capability of delivering value to customers in terms of cost reductions, improved performance and environmental sustainability,” claimed the company.
 
Historically, Celanese has been represented by separate businesses. However, in order to simplify its brand architecture to capture in a single brand the full suite of Celanese technology, resources, products and solutions, in October 2013, Celanese began the process of transitioning each of its businesses to a unified brand: ‘Celanese - The chemistry inside innovation’.