Dow banks on flexible packaging sector to bolster plastic business growth

Dow Packaging and Specialty Plastics, a business unit of the Dow Chemical Company, is eyeing to tap burgeoning flexible packaging industry to drive growth in India. As a part of this strategy, Dow will showcase its broad range of innovative solutions for food and specialty packaging, adhesives, industrial and consumer packaging, agricultural films and hygiene applications at PlastIndia 2015, which begins from tomorrow in Gandhinagar, Gujarat.
 
“India is important to Dow’s Packaging and Specialty Plastics business, and we will continue to develop differentiated and game-changing innovations that meet the evolving needs of our customers and members along the value chain. Participating in PlastIndia 2015 will enable us to showcase our customised packaging capabilities and advanced technologies, and emphasise our commitment to the plastics industry in India,” said Mark Saurin, Asia Pacific Commercial vice president, Dow Packaging and Specialty Plastics, who is travelling to Gujarat to attend the show.
 
The flexible packaging market in India has grown in recent years to become Asia’s third largest. The rising affluence and changing lifestyles of India’s middle class will continue to drive a stronger demand for packaging and plastics solutions that provide increased convenience and functionality.
 
Dow is aiming to consolidate its position in the flexible packaging sector with the launch of PacXpert packaging technology, which is Dow’s latest and technologically advanced packaging solution that introduces a new dimension to storage with its distinctive flexibility and extensive functionality.
 
The packaging material technology facilitates the conversion of large plastics containers into portable packages, providing endless possibilities for differentiated applications over a wide array of solid and fluid products in the industrial, businesses and residential sectors. PacXpert offers several advantages along the entire supply chain, including sustainability and reduced environmental footprint, improved packing density for shipping, logistics and warehouse efficiency and enhanced comfort design for the user.
 
“To further provide our customers in Asia with collaboration tools along the value chain that accelerate packaging innovation, we opened our fourth Pack Studios in Shanghai in April 2014,” said Saurin.
 
Joining the existing facilities in Freeport (Texas), Horgen (Switzerland) and Sao Paulo (Brazil), Pack Studios in Shanghai is expected to help Dow to bring new packaging innovations and applications faster to the India market.
 
The $13-billion Dow Packaging and Specialty Plastics business focuses on high growth market segments in flexible and rigid food packaging, secondary and tertiary packaging, personal hygiene and medical products, and adhesive applications. With 3900 employees, 48 plants and 28 sites spread across 16 countries, Dow Packaging and Specialty Plastics is the largest polyethylene producer in the world, and is a leading innovator and collaborator across the value chain on solutions for better packaging.