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Business Model Transformation in Digital Economy

Business Standard Smart Business

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(L-R) Y.R. Warerkar, Director General WTC; Prasad Y. Ajgaonkar, CEO, iRealities Technology Pvt. Ltd.; Saurabh Sinha, AVP, Financial Services Advisory, Intellecap; Saugata Basu, Chief Technology and Digital Officer – Textile, Aditya Birla Group.

Last Updated : Jan 22 2019 | 5:02 PM IST

In a fast-changing world of digitisation, the need to adapt to a transforming business environment is an imperative for Micro, Small and Medium Scale Enterprises (MSMEs), felt experts. Speaking at the 183rd Smart Business Event organised by Business Standard in association with MVIRDC World Trade Centre Mumbai and All India Association of Industries on Business Model Transformation in Digital Economy, experts said that MSMEs can now compete more effectively with large corporates if they adopt digital technology holistically.

"Technology has made scale irrelevant. Digitisation makes the content viral. The most successful digital companies have never required advertisement. MSMEs must break

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