Small and Medium Scale Enterprises (SMEs) play a major role to the growth of the economy, job creation and even exports. They produce great products and services, but when it comes to sales and marketing, many of those still resort to the age old methods which are overly dependent on sales persons, and word-of-mouth types of campaigning.
But things are changing fast, and a great boon has been the emergence of new age startups that are innovatively reaching out to the audience world over, using digital platforms and marketing tools. This was amply highlighted by speakers from different fields in