Smart Business Seminar on 'Emerging Tools for SME Sustainability in the Post-Covid World'

The Micro, small and medium enterprises (MSMEs) can reap huge benefits from automation and digital technologies in this rapidly digitizing world. Technology not only helps to reach potential customers, but it also enables smoothen businesses and brings transparency, efficiency and helps in cost saving, says panellists at a webinar organised jointly by The Madras Chamber of Commerce & Industry with Business Standard.

Speaking at the webinar on 'Emerging Tools for SME Sustainability in the Post-Covid World', K.E. Raghunathan, Convenor, Consortium of Indian Associations classified the issues broadly into S – for Sales and Marketing, M - for Materials and Money and