Arpit Gupta: The Visionary Entrepreneur Steering Iconic Honda to New Heights
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In the dynamic world of business, where legacy meets innovation, Arpit Gupta emerges as a prominent figure shaping the automotive landscape. A third-generation entrepreneur, Arpit is not only extending his family's storied legacy but also infusing it with fresh perspectives and modern strategies. The Gupta family, well-known for their Mahindra Automobile dealerships in Rajasthan under the banner of Bikaner Motors Private Limited (BMPL), has long been a pillar in the automotive industry. Now, Arpit Gupta is steering this legacy into the future with a series of transformative ventures.
After completing his studies in Singapore, Arpit returned to India and joined the family business. In 2018, he set his sights on Gurgaon, a leading smart city, and launched a new chain of Honda car dealerships. This move marked the beginning of a new chapter, as Arpit sought to diversify and innovate within the automotive sector.
Arpit’s entrepreneurial spirit is further evidenced by his establishment of Maxperience, a company that revolutionized experiential marketing in India. Under his leadership, Maxperience achieved notable success, securing multiple awards and attracting a prestigious clientele. This venture showcased Arpit’s knack for blending creativity with business acumen.
Driven by a desire to expand and excel, Arpit recently took a significant step by acquiring a Honda dealership in Delhi, rebranding it as "Iconic Honda." This strategic move aligns with his vision of creating a robust network of dealerships that cater to a growing customer base. Iconic Honda, now emerging as a rising group within the automotive sector, is capturing attention through innovative marketing strategies and a strong presence across social media and digital platforms.
The group's approach to marketing is anything but conventional. By leveraging new-age media and executing awareness-led offline campaigns, Iconic Honda has managed to reach nearly a million potential customers in the Delhi NCR region. Arpit’s commitment to excellence is evident in the growing popularity of the dealership, which has quickly become a focal point for Honda enthusiasts.
Arpit Gupta emphasizes the importance of customer service in his strategy. "We are striving to make a significant impact in Delhi NCR," he says. "Our core agenda is to provide exceptional service to our customers. We are working to ensure that every process, whether it’s sales, service, or any assistance related to your Honda, is seamless. The Gurgaon audience already appreciates our services, and it’s time to deliver the same excellence to Delhi."
The Gurgaon branch of Iconic Honda, formerly Cherish Honda, holds a cherished place in the hearts of its customers. The dealership has received high praise, reflected in an impressive average rating of 4.4 stars from nearly 1,600 reviews on Google. This feedback underscores Arpit's commitment to maintaining high standards and delivering top-notch service.
As Iconic Honda continues to grow and expand, Arpit Gupta’s legacy of excellence is firmly rooted in his family's tradition of business prowess. With a forward-thinking approach and an unwavering commitment to customer satisfaction, Arpit is poised to lead Iconic Honda to even greater success in the years to come.
Disclaimer: No Business Standard Journalist was involved in creation of this content
Topics : Honda
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First Published: Oct 17 2024 | 8:59 PM IST
