"Hercules Hoists Limited rebrands as BAJAJ INDEF after 60 years of Growth Journey"

There is a major announcement for Hercules Hoists Limited, a Bajaj Group company popularly known as Indef. It is primarily engaged in the manufacturing, sales, service, distribution, and marketing of mechanical hoists, electric chain hoists, wire rope hoists, cranes, and other material handling equipment.

Indef has undergone a change in the brand identity capitalizing the opportunity of bringing uniformity across all companies driven by Bajaj Group.

Talking about the same, the President & CEO, Mr. Amit Bhalla mentioned, “We’re thrilled to unveil our fresh new brand identity. While this is a significant change, our fundamental convictions, such as customer needs being our