Content and creativity come to the fore with Fandawm, a short video production startup

Fandawm helps content creators and short video apps break out the competitive landscape by creating a continuous stream of viral creators and buzz-worthy short video content. In a brief span of two decades since 2000, the human attention span has dropped to just 8 seconds, just one second lower than that of the notoriously ill-focused goldfish! It comes as no surprise that short video consumption is leading this transformation. 

Post the TikTok ban; there have been a number of Indian apps such as MX TakaTak, Moj, Josh fighting to catch the larger pie along with Instagram Reels and newly entrant YouTube shorts. With so many players in the market fighting for the lion’s share, the need of the hour is to help short videos apps meet their content supply and create new trends at break-neck speed.

Fandawm has just the answer. Fandawn is a new-age creator-led short video production startup. Short video production has already become mainstream in the west and China with several content studios in the market; however, Fandawm is the very first such initiative in India. Fandawm is founded by Pushpendra Singh, who is an ex-VP and Head of Growth and Content Strategy of MX TakaTak, India’s leading short video app by MX Player and Snehil Narula, who led the influencer content and growth at MX TakaTak. Pushpendra also spearheaded the MX Player growth and led the products at Amazon and Ganna.

Fandawm discovers and invests in the most influential content creators, also known as KOLs (Key Opinion Leaders), by producing engaging viral-worthy short-video content for them aligned with their audience and brands. For all those who wish to create their careers as successful digital influencers, Fandawm is all that they need. Within a short time frame, Fandawn already owns over 30+ exclusive content creators, helping them create assisted and directed short-video content to fuel their growth.

The short videos apps have the exceptional ability to create new trends at super-high speed, making them a popular choice for music labels and brands. One of last year’s most trending songs, ‘Galat Fehmi’ had a sudden growth in its popularity when millions of short videos were created on Instagram Reels in a matter of a few weeks. The shareability and virality factor of short-form video content is immense, and brands in India are finally leveraging the same through celebrity and influencer collaborations with short video apps.

Fandawm’s team creates short and impactful content tailored to all top social channels, catering to all genres, including game-streaming, scene-creation, fantasy and thriller. With new-age players such as Fandawm, this could be one of the most exciting fresh waves for creators and short videos apps to rise together.