Experience Digital Luxury with APH
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With the pandemic in place, there has been adrift in shopping trends shifting to digital channels and thus controlling not only the way people dress but also trends in the homeware, makeup, fashion and people’s overall attitudes. Matching up with these ever-changing trends poses a hindrance to the brands and experts. This is where the in-house team at APH steps in, carving out creative solutions in fashion e-commerce, building a website and revolutionizing the virtual domain.
Starting something new always brings with it challenges, but as it is always said, consistency is what transforms average into excellence; A Pixel House is no different. Consistent efforts and hard work are what brought the agency in light.
Luxurious Flagship stores are rethinking store formats, building personalized offerings and creating a destination store that people want to visit. Today couture brands want their patrons to experience this magnificence and luxury digitally. In pandemic, entering a store and experiencing the luxurious establishments is still seeing hesitant strokes, but bringing the same experience to a virtual setting poses a challenge to brands. Thus creating invaluable experience for the same in the digital realm is where APH steps in. APH, with its suite of services, it broadens the horizons but ensures great branding through virtual windows.
Luxurious Flagship stores are rethinking store formats, building personalized offerings and creating a destination store that people want to visit. Today couture brands want their patrons to experience this magnificence and luxury digitally. In pandemic, entering a store and experiencing the luxurious establishments is still seeing hesitant strokes, but bringing the same experience to a virtual setting poses a challenge to brands. Thus creating invaluable experience for the same in the digital realm is where APH steps in. APH, with its suite of services, it broadens the horizons but ensures great branding through virtual windows.
The journey- 5 years and counting…
Starting as a small venture to expanding the company and working with 450 plus brands and designers and now extending its services from three cities - Malaysia, Delhi, and Kolkata, APH stands out as one of the leading creative digital agencies. Initially, the start-up venture gained traction slowly, but as projects got completed, clients kept adding and today, the company has worked with global brands and labels. It has built websites for several high-end couture brands like Anamika Khanna, Anavila, Sabyasachi; managed e-commerce stores for leading fashion labels like Punit Balana, Esha Sethi Thirani and Kanzi (UAE).
APH also believes in a small, close-knit team rather than a bulky one. Kanika Jalan, Marketing Director, APH, says that “A lean but a strong team of experts in their respective fields ensures fairer and faster work with zero hand-holding required”.
Today it has not only limited itself to website design and development but also excels in efficient PR- planning & execution, strategic communication, SERPs, Software solutions etc. Along with overseeing social media accounts of couture and luxurious designer brands like Raj Mahtani, Kiran Uttam Ghosh, AK-OK, it also helps assist with SERPs for several corporate conglomerates to understand and connect with customers in places that matter.
Starting as a small venture to expanding the company and working with 450 plus brands and designers and now extending its services from three cities - Malaysia, Delhi, and Kolkata, APH stands out as one of the leading creative digital agencies. Initially, the start-up venture gained traction slowly, but as projects got completed, clients kept adding and today, the company has worked with global brands and labels. It has built websites for several high-end couture brands like Anamika Khanna, Anavila, Sabyasachi; managed e-commerce stores for leading fashion labels like Punit Balana, Esha Sethi Thirani and Kanzi (UAE).
APH also believes in a small, close-knit team rather than a bulky one. Kanika Jalan, Marketing Director, APH, says that “A lean but a strong team of experts in their respective fields ensures fairer and faster work with zero hand-holding required”.
Today it has not only limited itself to website design and development but also excels in efficient PR- planning & execution, strategic communication, SERPs, Software solutions etc. Along with overseeing social media accounts of couture and luxurious designer brands like Raj Mahtani, Kiran Uttam Ghosh, AK-OK, it also helps assist with SERPs for several corporate conglomerates to understand and connect with customers in places that matter.
Go Digital or Go Home:
With e-commerce stepping in today, buying everything with one single click has become an obsession of the world. Everyone wants everything fast and at the tip of their fingers. Today digitization has never been more crucial to the success of a retailer’s business. Pandemic has accelerated global buying, that provides customers with the process of buying at the ease of their homes, easy returns of money and much more. With its services, APH, an evolving company with significant expertise in the field of fashion aesthetics, furnishing a suite of services all under one roof, stands tall in this competitive zone of digital presence for fashion and design.
It not only excels in optimizing visual content by blending remarkable aesthetics and technology but renders tailored and result-driven solutions for each brand-which is both personal and unique. The culture of contemplating the client's need first always remains intact. From eye-catching website creation to handling social media accounts, it has worked with patrons of each kind- Couture brands to Consulting firms.
With e-commerce stepping in today, buying everything with one single click has become an obsession of the world. Everyone wants everything fast and at the tip of their fingers. Today digitization has never been more crucial to the success of a retailer’s business. Pandemic has accelerated global buying, that provides customers with the process of buying at the ease of their homes, easy returns of money and much more. With its services, APH, an evolving company with significant expertise in the field of fashion aesthetics, furnishing a suite of services all under one roof, stands tall in this competitive zone of digital presence for fashion and design.
It not only excels in optimizing visual content by blending remarkable aesthetics and technology but renders tailored and result-driven solutions for each brand-which is both personal and unique. The culture of contemplating the client's need first always remains intact. From eye-catching website creation to handling social media accounts, it has worked with patrons of each kind- Couture brands to Consulting firms.
Success Story: Always delivering more than expected…
How does one break out of the herd in the current marketplace where there are dozens of brands? This is where A Pixel House steps in for its clients; founder Karan Kothari says-“the philosophy is really simple- our work is predicated on sound strategic branding principles. We provide them with individualized attention, ensure that growing businesses have the resources they need to keep up with changing trends and demands”. The success mantra of APH comes from working for our values and doing what we are passionate about. The success behind APH is nothing but sheer dedication while working for the brand and the efforts put in, treating it with the utmost care and respect that it deserves, resulting in a website that enhances it and elevates it above the increasingly crowded marketplace. APH goes above and beyond to deliver result-oriented aesthetics and sticks with the brand till the end. It strives to form close ties with the brands and takes a genuine interest in their success, which in turn leads to its success. Whether the business is global or hyper-local, it works to design, build and maintain a store that meets all of the requirements.
How does one break out of the herd in the current marketplace where there are dozens of brands? This is where A Pixel House steps in for its clients; founder Karan Kothari says-“the philosophy is really simple- our work is predicated on sound strategic branding principles. We provide them with individualized attention, ensure that growing businesses have the resources they need to keep up with changing trends and demands”. The success mantra of APH comes from working for our values and doing what we are passionate about. The success behind APH is nothing but sheer dedication while working for the brand and the efforts put in, treating it with the utmost care and respect that it deserves, resulting in a website that enhances it and elevates it above the increasingly crowded marketplace. APH goes above and beyond to deliver result-oriented aesthetics and sticks with the brand till the end. It strives to form close ties with the brands and takes a genuine interest in their success, which in turn leads to its success. Whether the business is global or hyper-local, it works to design, build and maintain a store that meets all of the requirements.
Topics : shopping
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First Published: Dec 09 2021 | 4:18 PM IST
