Fabpersona introduces authentic handmade regional suits and sarees
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Amid the struggling times of the Pandemic, many people lost their employment and started their own work, which enhanced their creativity. While many were cursing the inflated virus which had ceased their social lives, other aspiring artists changed the world with their innovative approaches and ideation. In this digital era, nascent brands are getting discovered daily, especially in online stores, still finding authentic traditional wear in today’s world is a challenge. Marking a great significance for this generation, brands that cohort breathtaking fashion hunger, unique artistry, and top-quality fabric win the game. Many upcoming brands have created long-lasting, corroborative, and desirable importance in the hearts and minds of consumers. One such brand is Fabpersona, a credible traditional brand that provides exceptional products and services to its buyers.
Fabpersona is a platform that connects original artisans with customers who are looking for personalized, genuine experiences along with fearless fashion choices. This traditionally-driven women’s apparel brand is perfect for this generation as it furnishes premium quality fabric that accentuates a woman's body and hugs her curves. This brand has emerged as one of the market's most trusted stops for classical, traditional wear. Fabpersona is the talk of the town for its sensational quality products that represent the brand’s signature style. Today, women wear premium quality classical clothes for many occasions to define the great Indian culture that is hitting the streets and enticing people with its charm.
From celebrities to politicians, everyone loves Indian wear. With such an immense effect of traditionally inspired clothes on the people, brands are rushing forward with the famous apparel of today. Fabpersona has become one of the prominent brands to provide original hand block suits and sarees. The brand was incepted in 2019, during the time of the pandemic when people were on the verge of insolvency. Fabperson, in a short span of time, has become one of the most elegant brands with an array of sarees like Khaddi Banarasi saree, pure silk linen saree, Katan Silk Saree, Handloom Kanjivaram Saree, Chanderi Silk Saree, Bandhani Sarees, kora silk saree, and many more pure Banarasi sarees. Apart from this, there is a wide range of elegant unstitched suits having a purity of Banarasi Khaddi Georgette, Ikkat, Chanderi, Maheshwari Hand Block, and more.
Prakrati Chaubey, the founder of Fabpersona, shared her vision for the brand, “I have always aspired to work for the people who do not have the proper standards to employ themselves. I started my own apparel business in 2019 when the pandemic made an impact on our earnings. We started the business by selling just 50 handcrafted bed sheets. After the success of our bedsheets trading, our dynamic team started trading in suits and sarees. The unique attribute of our brand is that we conceive entirely authentic concepts of women’s traditional wear in the fashion industry. We have an outstanding team of weavers, sellers, and employees who help generate result-oriented outcomes. We are delighted to witness our company flourishing and touching heights. This brand is designed specifically for women who encourage the trendy as well as ethnic fashion sense of this generation. We bring new, amazing outfits for those who love to adorn in Indian apparel.”
In addition to being an entrepreneur, Prakrati Chaubey is a passionate with her work. It’s her desire to bring a change in the fashion industry as well as empower women who embrace their heritage cultures that drives her to launch her own label. In a short period of two years, Fabpersona has generated sales of five crores. There are currently over 10,000 products in the classic store, and thousands of customers worldwide, not just in India. The platform also delivers products exclusively to the United Kingdom, USA, Australia and the United Arab Emirates. Fabpersona is triumphing in the market all under the able leadership of Prakrati Chaubey.
Topics : start- ups
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First Published: Jul 27 2022 | 11:08 PM IST