Fashinza to help MSMEs bridge gap with apparel brands

Pawan Gupta, CEO and Co-Founder at Fashinza talks on the massive gaps in the traditional apparel industry, things done to fill these gaps and tech start-ups playing the beneficial role in this respect. He shed light on this sector to be an eye catcher for investors around the world, considering how India is emerging as a leading manufacturing and startup hub. Abhishek Sharma, COO and Co-Founder at Fashinza, explains the reason Fashinza is trying to solve major issues like long TAT and lack of visibility/ transparency within the supply chain.  

Current Scenario and Future Opportunities in Indian Apparel and Textile Industry 

Textile industry in India is a very old and unorganized sector. The industry is facing multiple challenges at present because it has been slow in adopting technology. Our major goal is to digitize the supply chain, and for the immediate future, we are focused on helping MSMEs to gain financial stability. We have plans to implement strategies to improve trend forecasts, which in turn will optimize the SMEs’ capital investments. In the apparel industry, understanding the trends can be the key to improving demands.

Fashinza bridges the gap between MSMEs and apparel brands

Our USP is our platform. We have created a one-of-a-kind digital marketplace where brands and manufacturers can freely work together with none of the usual supply chain complications being involved. Brands can state their detailed requirements with a few clicks and we manufacture the products based on their demands. Inventory risks are reduced because we enable brands to experiment with low MoQs. Selecting designs is super easy with our openly available catalogue. Also, having digitized the entire sourcing process, we have radically reduced the TAT and improved OTDs. Our partnerships with fabric suppliers and financial partners further help to expedite the manufacturing process. Brands no longer need to plan their collections 6 months in advance, 6-8 weeks are enough. As for SMEs, we have empowered them to work directly with some of the biggest fashion brands, both domestic and international. Our manufacturing partners no longer need to worry where their next order will come from, they are not only receiving consistent orders but also utilizing 100% of their capacity. 

We have a low-touch operations model. Most of the operations management is done by our product along with some on-ground quality control by our team. We are already serving customers across 10 countries nearly 100+ brand partners from all over the world. Our operations in terms of supply are currently present in 4 countries and we plan to make our product seamless so as to onboard manufacturers in every continent of the world. We are well capitalised and plan to raise more capital in some time to fuel our expansion
n the next 2-3 years, we want to position ourselves as the defacto global leader in lifestyle manufacturing. We want to offer manufacturing in every continent of the world so that brands can outsource based on a beautiful combination of speed and cost. 

International Operations of Fashinza-

US is one of the largest importers of textiles and apparels in the world. With an ever growing number of DTC brands and boom in online commerce, the brands face significant challenges in accessing agile supply chains in Asia especially in a post-pandemic world. Hence, we decided to offer our services in the US. We are working with multiple international brands like Forever21, Amaro, Robert Graham, Dezert Mango among others. We’ve also recently tied up with the Boohoo Group and we’re excited to start working together.

Fashinza solves the apparel supply chain challenges via tech-enabled interventions

We are an AI driven platform, have end-to-end approach from design to apparel manufacturing to delivery is tech driven.Our very purpose is to digitize the supply chain, making it agile and transparent. They can directly request for quotes the way they shop on Amazon using our inbuilt catalogue. Once we start production, the brands receive daily updates and notifications about the production status and they can verify the same with live footage from the factory floor, delivered on demand. Also, presently we’re working on a strategy to optimize designs based on sales trends and data, so that in future, brands can produce ‘bestsellers only’ based on verifiable data and not just intuition.

Fashinza Plans Hiring 

We are constantly hiring across different departments and positions, kindly keep an eye on our LinkedIn page. We are planning to expand our supplier base in India and abroad, while strategic expansions of all sorts are on the chart as well.