How the Qaddoo App ensures personalised touch over its digital platform

Jolted by the impact of the pandemic, Indians were quick to adapt to the online ecosystem. The change, however, left behind multiple loopholes, making small retailers bear the brunt as they lost not just walk ins but a lot of their loyal customer base and eventually their sales to the online platforms. This overnight change in consumer habits resulted in a declining foot traffic in these small neighbourhood stores, while generating huge profits and newer consumers for the e-commerce giants. Therefore, as big e-commerce giants prospered with their ability to tap more consumers, the small store owners of the neighbourhood