OPPO Upcoming series to be out with a jaw dropping feature

This time OPPO which is bringing in a distinctive series which is catering to a melange of consumers across geographical and economic boundaries.  

The USP of OPPO’s new handset is the presence of ‘in-screen finger print sensor’...(look forward for the specs). The electronics’ manufacturer has already launched theSeries in its home country at the end of last year which has proved to be a grand success. 

OPPO has one of the most desirable and best specs in the smart phone segment in India. Sources say, the new series would be less than 20k as the value chain for e-commerce is cheaper than traditional offline space - hence the benefit of savings can be passed on to the customers with better value product. OPPO is well known for periodically bringing out products with amazing technology.

Understanding its consumers deeply, OPPO has always been known to add high-end technology to their phones while keeping the price point under check. Infact the company has developed a number of technologies that are aimed at improving smartphone user experiences. This ranges from improvised cameras to smarter charging solutions. These innovations aim to take smartphone technology to next level in India and across the globe. OPPO has been a pioneer in the offline segment since last 5 years and also has substantial online presence on all major virtual shopping sites. 

“We have consolidated our position as an offline player, now is the right time to put our synergies behind an online channel as well. We are still not going to become an online brand, just that we will look at gaining ground in a segment which cannot be ignored anymore post the disruption in the reach of internet which has spilled over to increase of e-commerce sales,” say industry sources.

With the universe of smart phones increasing, it is generating more demand and opportunities for all the manufacturers in the tier-2 and tier 3 cities, which is a huge potential market. OPPO reiterates that its main focus remains on offline channels, however, post increasing the brand value it will leverage the online channel.

E-commerce also is a powerful medium to establish a direct line of communication with the customers. It has been noted that those who purchase a product online are often more informed and have done a lot of research before making the purchase. Brands have also come to understand that online market too has a wider scope and is convenient and scalable when it comes to comparison with various other modes of marketing.